B bou Hotels participates at FITUR, Feria Internacional del Turismo, to be hosted in Madrid in January, from 18 to 22th, introducing a Southerly way to discover Andalusia through its unique spaces at Costa del Sol, the Axarquía and Ronda, boutique hotels where you can rest, look for adventures, enjoy nature and taste the best Andalusian cuisine.
On the 37rd edition of Feria Internacional del Turismo (FITUR), B bou Hotels will be present with one-to-one encounters with the different agents of the international tourism sector, introducing its exceptional boutique hotels, two in Costa del Sol (B bou Hotel La Viñuela & Spa and B bou Hotel Cortijo Bravo), and one in Ronda (B bou Hotel Molino del Arco).
B bou Hotels, as one of the 9.762 entreprises that join this event for global tourism professionals that hosts IFEMA, will be represented by its co-founders, María Herrero and Andrés Herrero. They will explain their guidelines: a philosophy that aims to share a different way of traveling, enjoying and living, with a clear bet for quality, the luxury of details and the personal attention, besides participating in the local socio-economic development and the sustainable practices. Those guidelines, in fact, are the commonground for B Bou Hotels, a new brand that was born out of the 14-year experience at La Viñuela, a reference for the tourism sector at the Axarquía and Costa del Sol.
In fact, B bou Hotels comes to FITUR after being recognized with various important awards, such as the ‘Best Entrepreneur’ Award for María Herrero, received at the 2016 Andalusian Tourism Awards, her inclusion on the 100 Peoples from Malaga of the Year selected by the newspaper Diario Sur, or the Onda Cero Málaga‘s “Málaga Avanza Award” to B bou Hotels. Lastly but not least important, the Malaga’s Gastronomic Academy, the oldest in Spain, named B bou Hotel La Viñuela & Spa the 2016 Best Traditional Cuisine with their ‘Santiago Domínguez’ Award.
At FITUR, B bou Hotels can be found at the Andalucía‘s stand, representing Costa del Sol under the ‘Vive Costa del Sol‘ claim. The Andalusian stand at FITUR also invites to download a virtual reality app and to join the “Andalucía en Fitur” gymkhana. This edition of FITUR aims to highlight sustainable practices, as UNWTO declared, a purpose that B bou Hotels totally identifies with.